Product Label for Mo-Jo Brand Lodestone in Van-Van Brand Oil, 1926-1946

01

Artifact Overview

Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.

Artifact Details

Artifact

Label (Identifying artifact)

Date Made

1926-1946

Location

Not on exhibit to the public.

Object ID

2022.56.31

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 1.5 in
Width: 2.375 in