Howard Johnson's "Simple Simon and the Pieman" Divided Plate, 1963-1968

In the 1920s, Howard Deering Johnson began selling ice cream from food stands around Boston, Massachusetts. Johnson later expanded his business to full-service restaurants. He franchised these orange-roofed establishments across America -- locating them along highways to cater to the traveling public. The Simple Simon and the Pieman logo -- seen on this plate -- became a recognizable symbol to his motoring patrons.