Design Booklet for the Ford Rotunda Renovation, 1952-1953

01

Artifact Overview

As part of its fiftieth anniversary celebration in 1953, Ford Motor Company refurbished the Rotunda -- an exhibit area and hospitality center for Ford's Rouge factory tours. In addition to several dedicated exhibition spaces, the new design included an auditorium, a public lounge, and a themed outdoor ride. The Rotunda drew two million visitors annually until it was destroyed by fire in 1962.

Artifact Details

Artifact

Booklet

Date Made

1952-1953

Subject Date

1952-1953

Location

Not on exhibit to the public.

Object ID

2003.109.2

Credit

From the Collections of The Henry Ford. Gift of Ford & Earl Associates, Inc.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.5 in
Width: 11.25 in