Pontiac "The Perfect Choice" Coaster, 1937
01
Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Pontiac added its logo to this pressed-paper drink coaster in 1937. This throwaway promotional item provided company exposure for little investment.
Artifact Details
Artifact
Coaster (Container)
Date Made
1937
Place of Creation
Location
Not on exhibit to the public.
Object ID
86.129.57
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Red
Dimensions
Diameter: 3.5 in
Thickness: 0.063 in
Inscriptions
Obverse: EAT, DRINK, BE MERRY / AND DRIVE / THE NEW 1937 / PONTIAC / THE PERFECT CHOICE
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