Best Western Motel Sign, circa 1950

The Best Western "chain" was created in 1946 by M.K. Guertin of Long Beach, California, who was inspired by the loosely organized motel associations and referral chains that cooperated in upgrades of their properties. But Best Western, run as an incorporated business, was much more successful. Best Western motels, to display a sign like this, abided by agreed-upon standards.