"Free and Independent with a Ford Car," Ford Sales Brochure, 1924

01

Artifact Overview

The efficiencies of the moving assembly line enabled Ford Motor Company to cut manufacturing costs for the Model T. In turn, this allowed Ford to decrease sales prices. By 1924, customers could buy a basic two-seat Model T runabout for as little as $265. That low price made the T attractive to travelers looking to enjoy pleasant summer weather.

Artifact Details

Artifact

Brochure

Subject Date

1924

Location

By Request in the Benson Ford Research Center

Object ID

64.167.175.103

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 3.75 in (folded)
Width: 8.5 in (folded)
Height: 11 in (open)
Width: 17 in (open)