Borden's Milk Carton
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Place of Creation
Creator Notes
Manufactured for Ex-Cell-O Corporation, Detroit, Michigan, by the Cherry River Paper Co., Delair, New Jersey, Bensenville, Illinois, and Whittier, California, for the Borden Company, Southern Division, Houston, Texas.
Location
Not on exhibit to the public.
Object ID
71.1.1661
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Metal
Wax
Color
Cream (Color)
Red
Dimensions
Height: 9 in
Width: 2.875 in
Length: 2.875 in
Inscriptions
on front of carton:
SWEET MILK / TO OPEN / pull / here / ONE QUART / Borden's / REG. U. S. PAT. OFF. / IF IT'S BORDEN'S IT'S GOT TO BE GOOD / Grade "A" / MORNING / GLORY / PASTEURIZED / MILK / THE BORDEN COMPANY . SOUTHERN DIVISION HOUSTON TEXAS
on sides of carton:
ONE QUART / Borden's / REG. U. S. PAT. OFF. / IF IT'S BORDEN'S IT'S GOT TO BE GOOD / Grade "A" / MORNING / GLORY / PASTEURIZED / MILK / THE BORDEN COMPANY . SOUTHERN DIVISION HOUSTON TEXAS
on back of carton:
SWEET MILK / ONE QUART / Borden's / REG. U. S. PAT. OFF. / IF IT'S BORDEN'S IT'S GOT TO BE GOOD / Grade "A" / MORNING / GLORY / PASTEURIZED / MILK / THE BORDEN COMPANY . SOUTHERN DIVISION HOUSTON TEXAS
on top folds:
431 / SEALED / SANITARY / SINGLE SERVICE / Pure-Pak / Reg. U. S. Pat. Off. / CONTAINER - A PRODUCT OF / EX-CELL-O CORPORATION / DETROIT, MICH. / MANUFACTURED FOR EX-CELL-O BY / CHERRY RIVER PAPER CO. Delair, N. J.
on top folds:
86 / L L 326 / Covered / by one or more / U. S. Patent Nos. / 1,763,025 / [...] / 2,329,797 / OTHER PATENTS PENDING
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