New Era Dairy Milk Carton
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Place of Creation
Creator Notes
Manufactured for Ex-Cell-O Corporation, Detroit, Michigan, by the Kieckhefer Container Company, Cherry River Division, Delair, New Jersey, Bensenville, Illinois, and Whittier, California, for New Era Dairy Inc., Carbondale, Illinois.
Location
Not on exhibit to the public.
Object ID
71.1.1658
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Metal
Wax
Color
Cream (Color)
Black (Color)
Dimensions
Height: 9 in
Width: 2.75 in
Length: 2.75 in
Inscriptions
on front of carton:
TO CLOSE / press here / TO OPEN / lift here / ONE QUART / LIQUID / New Era / Dairy / Inc. / NATURE'S / HEALTH FOOD / CLARIFIED / AND / PASTEURIZED / MILK
on side of carton:
HOW TO USE / 1 TO OPEN / 2 TO POUR / 3 TO CLOSE / New Era / Dairy / Inc. / CARBONDALE, ILLINOIS
on back of carton:
CLARIFIED AND / PASTEURIZED / MILK / ONE QUART / LIQUID / New Era / Dairy / Inc. / NATURE'S / HEALTH FOOD / CLARIFIED / AND / PASTEURIZED / MILK
on side of carton:
New Era / Dairy / Inc. / Hey Diddle Diddle, the Cat and the Fiddle / The Cow jumped over the moon, / The little Dog laughed to see the Cow's calf / Eat our ice cream with a spoon. / No bottles to wash; / No bottles to return; / Takes less space; / Lighter, easier to handle. / CARBONDALE, ILLINOIS
on top folds:
1715 / Pure-Pak / Reg. U. S. Pat. Off. / CONTAINER - A PRODUCT OF / EX-CELL-O CORPORATION / DETROIT, MICH.
on top fold:
Covered / by one or more / U. S. Patent Nos. / 1,763,025 / [...] / 2,329,797 / OTHER PATENTS PENDING / MANUFACTURED FOR EX-CELL-O CORP. BY / KIECKHEFER CONTAINER COMPANY / CHERRY RIVER DIVISION / DELAIR, N. J. BENSENVILLE, ILL. WHITTIER CALIF.
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