"Tips and Pointers for Underwear Salesmen," 1923
01
Artifact Overview
The Cooper Underwear Company, later renamed Jockey, produced this book to promote sales of its patented Kenosha Klosed Krotch union suit. It included advertising suggestions and information about materials, manufacturing, styles, and fit. The cover image, known as the "man on the bag," was created by popular commercial illustrator J.C. Leyendecker. It became central to the company's brand identity.
Artifact Details
Artifact
Book
Date Made
1923
Subject Date
1923
Collection Title
Location
Not on exhibit to the public.
Object ID
2023.0.1.27
Credit
From the Collections of The Henry Ford.
Material
Cardboard
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Brown
Gold (Color)
Dimensions
Height: 9.5 in
Width: 6 in
Length: 0.75 in
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