Subaru Marketing Postcard, "XENA LVR" Minnesota License Plate, circa 2000
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Artifact Overview
Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The license plate on this postcard, "XENA LVR," referenced Xena: Warrior Princess, a 1995-2001 television series with a strong lesbian fan base.
Artifact Details
Artifact
Postcard
Date Made
circa 2000
Subject Date
circa 2000
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2024.103.1
Credit
From the Collections of The Henry Ford. Gift of Saige Jedele.
Material
Printing (Process)
Card stock
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 4.25 in
Width: 6 in
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