Dairy Queen Token, circa 1980

01

Artifact Overview

The first Dairy Queen restaurant opened in Joliet, Illinois, in 1940. Since then, the company expanded with franchises offering fast food and brand-named frozen dairy products, including Dilly Bars, Peanut Buster Parfaits, and Blizzards. Many customers remember the signature curly top on Dairy Queen soft-serve ice cream cones. Customers could redeem this promotional token for a free or discounted frozen treat.

Artifact Details

Artifact

Token (Exchange media)

Date Made

circa 1980

Creator Notes

Commissioned by International Dairy Queen, Inc., headquartered in Minneapolis, Minnesota. Maker unknown.

Location

Not on exhibit to the public.

Object ID

2024.106.4

Credit

From the Collections of The Henry Ford. Gift of Laura (Gentry) Stupperich.

Material

Metal

Color

Silver (Color)

Dimensions

Diameter: 1.375 in
Length: 0.063 in

Inscriptions

on one side: GOOD / FOR ONE / (REGULAR 5 OUNCE SIZE) / Free Sundae / OR / WORTH / 40c / OFF THE / REGULAR / PRICE / OF ANY / ROYAL TREAT on one side: REDEEM / AT ANY / PARTICIPATING / Dairy Queen / (R) / STORE / WE TREAT YOU RIGHT T.M.
Dairy Queen Token, circa 1980