Carolina Dairies Buttermilk Carton
01
Artifact Overview
The quest for a shatter-proof milk container prompted John Van Wormer to patent a paper carton in 1915. Many processors and distributors continued to use breakable glass bottles, but, after 1937, mechanized production made the disposable, wax-coated folded cartons inexpensive and indispensable liquid containers. The iconic design, a box with a gable-end top with a pouring or drinking spout, remains the industry standard today.
Artifact Details
Artifact
Carton (Container)
Place of Creation
Creator Notes
Manufactured for Ex-Cell-O Corporation, Detroit, Michigan, by the Kieckhefer Container Company, Cherry River Division, Delair, New Jersey, Bensenville, Illinois, and Whittier, California, for Carolina Dairies, Columbia, South Carolina.
Location
Not on exhibit to the public.
Object ID
71.1.1720
Credit
From the Collections of The Henry Ford. Gift of David M. Gwinn.
Material
Cardboard
Color
Cream (Color)
Green
Dimensions
Height: 13 in
Width: 5.5 in
Inscriptions
on front of carton:
TO CLOSE / Press Here / TO OPEN / Lift Here / ONE / QUART / Carolina Dairies / Gold Flake / BUTTERMILK / Quality / DAIRY / PRODUCTS / "Good as the best / Better than the rest" / Carolina Dairies / Columbia, S. C. Phone: 20043
on side of carton:
H11108 / Covered / by one or more / U. S. Patent Nos. / 2,025,477 / [...] / 2,329,797 / OTHER PATENTS PENDING / MANUFACTURED FOR EX-CELL-O CORP. BY / KIECKHEFER CONTAINER COMPANY / CHERRY RIVER DIVISION / DELAIR, N. J. BENSENVILLE, ILL. WHITTIER CALIF. / ADVANTAGES / of this / Improved Container / SANITARY / POURING / LIP / NO / DEPOSIT / SAFE / TO / CARRY / NO BOTTLE / RETURN / "Such a Convenience" / Carolina Dairies / Columbia, S. C. Phone: 20043
on back of carton:
Gold Flake / PASTEURIZED / BUTTERMILK / Carolina Dairies / Gold Flake / BUTTERMILK / Quality / DAIRY / PRODUCTS / "Good as the best / Better than the rest" / Carolina Dairies / Columbia, S. C. Phone: 20043
on side of carton:
2848 / Pure-Pak / Reg. U. S. Pat. Off. / CONTAINER - A PRODUCT OF / EX-CELL-CORPORATION / DETROIT, MICH. / ASK FOR OUR / FRESH / HOMOGENIZED MILK / [...] / COTTAGE CHEESE / SELECTED / SOUTH CAROLINA . PRODUCTS / Carolina Dairies / Columbia, S. C. Phone: 20043
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