American Locomotive Company Advertisement, "ALCO Motor Trucks, What do Your Horses Cost?" January 25, 1912

01

Artifact Overview

Horse-drawn delivery wagons remained in use well into the 1920s -- particularly in smaller towns and rural areas. But this advertisement for ALCO trucks explains why they ultimately disappeared. Once roads were sufficiently improved, horse-drawn wagons simply could not compete with motorized trucks. While they might cost more up front, trucks were significantly less expensive to operate and maintain over time.

Artifact Details

Artifact

Advertisement

Date Made

25 January 1912

Location

By Request in the Benson Ford Research Center

Object ID

91.303.15

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 11 in
Width: 8.563 in