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Bell's Brewery "Third Coast Old Ale" Packaging, 2020

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Artifact Overview

Microbreweries emerged in the late 1900s as public interest in sustainable practices and made-from-scratch foods and beverages became popular and profitable. Many pursue ecologically friendly business practices (touting pure water and locally sourced or organic crops) and remind consumers of their shared responsibility. Bell's Brewery began as a home brew supply shop in 1983 before selling its beers commercially in 1985.

Artifact Details

Artifact

Packaging

Date Made

2021

Location

Not on exhibit to the public.

Object ID

2025.35.8

Credit

From the Collections of The Henry Ford. Gift of Debra Reid.

Material

Cardboard

Color

Red (Color)
Yellow (Color)
White (Color)

Dimensions

Height: 10.5 in
Width: 10 in
Length: 0.25 in

Inscriptions

on sides and ends of carton: BELL'S / Third Coast / Old Ale / AMERICAN BARLEY WINE ALE on handle of carton: UNPASTEURIZED - BEST KEPT REFRIGERATED - UNFILTERED / 6 - 12 FL OZ BOTTLES - bellsbeer.com / BREWED AND BOTTLED BY BELL'S BREWERY, INC., COMSTOCK, MI PLEASE RECYCLE on bottom of carton: THE ENTIRE BELL'S[R] BREWERY FAMILY HOPES YOU ENJOY THIS SIX-PACK / AS MUCH AS WE ENJOYED MAKING IT. WE INVITE YOU TO VISIT OUR ORIGINAL BREWERY IN / DOWNTOWN KALAMAZOO - HOME OF THE ECCENTRIC CAFE, A BEAUTIFUL BEER GARDEN AND / THE GENERAL STORE WHERE IT ALL STARTED. / [...] / BELL'S BREWERY, INC./ [...] on price tag: $15.99
Bell's Brewery "Third Coast Old Ale" Packaging, 2020