Ipana Toothpaste, 1960-1965

01

Artifact Overview

Artifact Details

Artifact

Toothpaste

Date Made

1960-1965

Creator Notes

Distributed by Bristol-Myers Company of New York, New York. Made in the United States.

Location

Not on exhibit to the public.

Object ID

2025.15.15

Credit

From the Collections of The Henry Ford. Gift of Diane L. Fagan Affleck.

Material

Toothpaste
Plastic
Cardboard

Color

Blue (Color)
White (Color)
Red (Color)

Dimensions

Height: 1 in (Packaging)
Width: 5 in (Packaging)
Length: 1.125 in (Packaging)

Inscriptions

on three sides of box: a fluoride toothpaste / ipana / NET WT. 1.8 OZ. on side of box: NET WT. 1.6 OZ. Directions: Brush immediately after every meal. / [...] / a fluoride / toothpaste / ipana / BRISTOL-MYERS CO., NEW YORK, N. Y. MADE IN U.S.A. on end flap: ipana / MEDIUM / TRY / Excedrin! on end flaps: ipana / MEDIUM 35 / Excedrin / ANALGESIC / The / EXTRA-STRENGTH / PAIN RELIEVER / T. M. / Excedrin / from / BRISTOL-MYERS on toothpaste tube: a fluoride toothpaste / ipana / Active Ingredients: Sodium Fluoride, Soluble Ortho- / phosphate, Sodium Lauryl Sulphate and Hexachlorophene.