Packaging for the "Now I Lay Me Down to Sleep" Wall Decoration Set, 1948-1968

THF805287 / Packaging for the "Now I Lay Me Down to Sleep" Wall Decoration Set, 1948-1968
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Artifact Overview

The Dolly Toy Company, established in 1923, is best known for making inexpensive toys and seasonal novelties from laminated boxboard. After World War II, the company patented an idea for wall pin-ups for children's rooms. It was a success. The pin-ups featured religious themes and characters based on children's fairy tales and stories, including some licensed Disney characters.

Artifact Details

Artifact

Packaging

Date Made

1948-1968

Location

Not on exhibit to the public.

Object ID

2025.16.1.8

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Cellophane
Paper (Fiber product)

Dimensions

Height: undefined in
Width: undefined in
Length: undefined in

Inscriptions

on front of package: Dolly Toy / PIN-UPS on front cover in corner: COMMENDED / BY THE / CONSUMER / SERVICE BUREAU / OF / PARENTS' / MAGAZINE / AS ADVERTISED THERE on inside right lower corner: TURN BABY'S ROOM INTO A FAIRYLAND / WITH DOLLY TOY PIN-UPS / THIS PACKAGE CONTAINS NUMBER / 318 NOW I LAY ME DOWN TO SLEEP on inside of package along center crease: IMPORTANT: TO REMOVE FROM PACKAGE, / CUT FILM ALONG LOWER EDGE OF ONE SQUARE / [illegible] FROM ENTIRE PACKAGE on back of package at lower left corner: MANUFACTURED BY / THE DOLLY TOY CO. / Tipp City, Ohio / Designed by renowned children's artist / PHIL RILEY on price tag: CHILD / WORLD / OUR LOW PRICE / $1.99
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    Artifact

    "Now I Lay Me Down to Sleep" Wall Decoration Set, 1948-1968

    The Dolly Toy Company, established in 1923, is best known for making inexpensive toys and seasonal novelties from laminated boxboard. After World War II, the company patented an idea for wall pin-ups for children's rooms. It was a success. The pin-ups featured religious themes and characters based on children's fairy tales and stories, including some licensed Disney characters.