Zest Beauty Bar Product Sample, 1957
01
Artifact Overview
Procter & Gamble (P&G) launched Zest soap in the mid-1950s. The company promoted Zest as a deodorant soap that created a rich lather with mild scent, leaving skin fresh and clean with no soap residue. Advertisers would create the famous "Zestfully Clean" campaign that made Zest a household name.
Artifact Details
Artifact
Sample
Date Made
1957
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2025.54.1
Credit
From the Collections of The Henry Ford.
Material
Soap (Organic material)
Paper (Fiber product)
Cardboard
Color
Bluish green
White (Color)
Blue (Color)
Pink (Color)
Red (Color)
Silver (Color)
Dimensions
Height: 1 in (Packaging)
Width: 3.5 in (Packaging)
Length: 2.5 in (Packaging)
Inscriptions
on front of mailing box:
Zest / deodorant Beauty Bar / FROM PROCTER & GAMBLE
on top and bottom of mailing box:
A TOTALLY NEW KIND OF / BATH AND BEAUTY BAR
on ends of box:
A TOTALLY NEW KIND OF / BATH AND BEAUTY BAR / FROM PROCTER & GAMBLE
on back of box:
PROCTER & GAMBLE / Box 217 / Nevada, Iowa / Return Postage Guaranteed / BLK RT / U. S. POSTAGE / PAID / NEVADA, IOWA / PERMIT No. 24 / Occupant Apt. 101 664 / [...]
on front of bar of soap:
Zest / deodorant Beauty Bar
on back:
FEEL REALLY CLEAN, REFRESHED! / Positive / deodorant action / Mild, gentle lather / No unsightly / bathtub ring / Zest / PAT. 3,024,273. PAT. PEND. / Made in U. S. A. by PROCTER & GAMBLE [C], Cincinnati 1, Ohio / PULL UP TO OPEN
on sides:
BATH SIZE Zest
on ends:
Zest / NET WT. 5.68 OZS.
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