Heinz Advertisement on Storefront, circa 1885

H.J. Heinz employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertisements promoting his "57 Varieties" of pickled foods and condiments could be found everywhere from newspapers to trade cards and even streetcars. This photograph shows a Heinz advertisement with a larger-than-life ketchup bottle painted right on the brick wall.