Postcard Advertising the Studebaker Lark 4-Door Station Wagon, 1960

When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford, and General Motors introduced compacts for 1960.