Ford Rouge Glass Plant, 1924
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Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. This painting was not used in the published campaign: an alternate view appeared in the 9th ad in the series.
Artifact Details
Artifact
Oil painting (Visual work)
Date Made
1924
Place of Creation
Location
Not on exhibit to the public.
Object ID
00.136.458
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Oil paint (Paint)
Canvas
Dimensions
Height: 28.125 in
Width: 31.125 in
Length: 1.125 in
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Related Content
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.
articleHouse of Glass
The Ford Rouge glass plant was built in 1923 as an automotive glass-production facility, but was restored and transformed in the 21st century into a house for innovation, used for prototyping by Ford engineers and designers.