1957 Cadillac 60S Sedan Advertisement, "It Can Enrich Your Whole Life"

01

Artifact Overview

Automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Print advertisements from the 1950s for Cadillac cars were not only marketing extravagant vehicles of unrestrained design, they were selling a way of life and social status, luxury and elegance, and sophistication and power.

Artifact Details

Artifact

Advertisement

Date Made

03 June 1957

Creator Notes

Published in Time magazine, June 3, 1957.

Location

By Request in the Benson Ford Research Center

Object ID

91.303.1044

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in
Width: 8.25 in

Inscriptions

at top: TIME 6/3/57 / gowns by Gothe
1957 Cadillac 60S Sedan Advertisement, "It Can Enrich Your Whole Life"