1986 Chrysler LeBaron Sales Brochure
01
Artifact Overview
Good branding is an important asset, and automakers often reuse established names. Chrysler first used "LeBaron" in the 1930s for its top-of-the-line luxury model. The name reappeared on a mid-size model in the 1970s. By 1986, "LeBaron" designated the premium version of Chrysler's front-wheel-drive K-car.
Artifact Details
Artifact
Trade catalog
Date Made
1985
Subject Date
1986
Creators
Place of Creation
Creator Notes
Published for Chrysler Corporation, Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.1.45.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 10.938 in
Width: 11 in
Inscriptions
On front cover: 1987 CHRYSLER LeBARON
On back cover: The Chrysler commitment: / To be the best... what else is there? / Lee A. Iacocca
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