Chrysler Corporation Advertisement, "Out of a Test-Tube Came a Billion-Dollar Industry," October 1936

01

Artifact Overview

In this 1936 advertisement, Chrysler Corporation suggested that behind each of its vehicles was "something far more important than the materials from which the car is made." The ad made a comparison to British chemist William Henry Perkin who, in 1856, discovered a synthetic dye. Perkin recognized something special in his dye, just as Chrysler drivers did in their automobiles.

Artifact Details

Artifact

Advertisement

Date Made

12 October 1936

Subject Date

1856

Location

By Request in the Benson Ford Research Center

Object ID

91.0.178.520

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 10.75 in
Width: 7.313 in