1985 Honda SE-i Advertisement, "Ignite Your Common Senses"
THF107827 / 1985 Honda SE-i Advertisement, "Ignite Your Common Senses"
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Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
December 1984
Subject Date
1985
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.21.81
Credit
From the Collections of The Henry Ford. Gift of Dr. George S. May.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.063 in
Width: 16.375 in
Inscriptions
Text reads in part:
Honda designed this special Accord / for the sensory pleasures of driving. / For your sense of power, Honda's new / electronic fuel injection delivers quick and / smooth acceleration. / ... / And to satisfy your sense of style and / comfort, Honda covered the anatomically / designed seats in genuine leather. / ... What's more, the air conditioning, / power Moonroof, windows, and doorlocks / all come standard. Even the sophisticated / stereo system is included. / That's just plain common sense.
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