Advertising Poster for Bordon Manufacturing Company, 1908
THF111439 / Advertising Poster for Bordon Manufacturing Company, 1908
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Artifact Overview
The automobile arrived at a time when American women were fighting for the right to vote and seeking expanded opportunities beyond traditional domestic roles. The car quickly became a symbol -- and instrument -- of this new freedom. Advertisers made frequent use of automobile imagery, and carmakers increasingly directed their ads toward women.
Artifact Details
Artifact
Poster
Date Made
1908
Subject Date
1908
Creator Notes
Artwork by G. F. Kober. Printed by the American Lithographing Company for the Bordon Manufacturing Company.
Collection Title
Location
Not on exhibit to the public.
Object ID
37.742.3
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 21 in
Width: 47 in
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Related Content
SetElectric Cars for Well-to-do Women
- 11 Artifacts
Clara Ford, wife of Henry Ford, drove this Detroit Electric. In the years before World War I many women chose electric cars because they started instantly without hand cranking and had no difficult-to-shift transmission. The superintendent of the Detroit Electric factory employed his daughter, Lillian Reynolds, to sell to women -- including Clara Ford, who drove this car into the 1930s.