Nesbitt's Sign, circa 1950
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Artifact Overview
The Nesbitt Fruit Products Company was founded in 1924. In 1927, the company began producing orange-flavored syrup for soda fountains and, in 1938, the company started bottling it -- featuring 10% California orange juice. Nesbitt's was later franchised to independent bottling companies both nationally and internationally. From Disneyland's 1955 opening into the 1960s, Nesbitt's was the park's "Official" Orange Drink.
Artifact Details
Artifact
Advertising sign
Date Made
circa 1950
Creator Notes
Commissioned by Nesbitt Fruit Products, Inc.
Location
Not on exhibit to the public.
Object ID
86.129.12
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Baked enamel
Technique
Lithography
Color
Orange (Color)
White (Color)
Blue
Dimensions
Height: 83.75 in (confirmed CMD)
Width: 22.25 in (confirmed CMD)
Inscriptions
Script on 'bottlecap': NESBITT'S
Script on bottleneck: NESBITT'S
Script on center label: NESBITT'S / OF / CALIFORNIA
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Vernor's is the oldest surviving ginger ale brand in the United States. It was introduced in 1866 by James Vernor, a Detroit pharmacist, who discovered that his concoction took on a unique flavor when aged in a wooden keg. Vernor's was featured at local soda fountains, then franchised to independent bottling companies who promised to adhere to the original recipe.