1984 Honda Ad, "Still, the Standard"
01
Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
1984
Subject Date
1985
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
87.14.21.82
Credit
From the Collections of The Henry Ford. Gift of Dr. George S. May.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.125 in
Width: 8.375 in
Inscriptions
Printed at top of page: Still, the Standard.
Printed under image:
Today, the Honda Accord 4-Door Sedan is bigger than when it was first introduced. / Both inside and out. It is more aerodynamic. More powerful. More luxurious. And it has / become the number one selling small car in America. / Only one thing has not changed. It is still the stan / dard by which every car in its class is judged. HONDA / Accord 4-Door Sedan
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