Advertisement for the 1938 LaSalle Coupe, "You'll Love a LaSalle!"
01
Artifact Overview
This General Motors advertisement targeted women to consider all the 1938 LaSalle had to offer. The stylish LaSalle, a lower-priced car made by Cadillac, provided all the little luxuries and comforts and, according to the ad, was economical too. So, what's not to love about the LaSalle?
Artifact Details
Artifact
Advertisement
Date Made
01 November 1937
Subject Date
1938
Creator Notes
Made for General Motors Corporation Cadillac Motor Car Division, Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.0.178.1361
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11.625 in
Width: 6.438 in
Inscriptions
At top of advertisement: You'll Love / a LaSalle!
Paragraph below reads:
YOU'LL LOVE IT FOR ITS BEAUTY... Every woman thrills to the exquisite beauty of the new LaSalle. Its style whispers ever of tomorrow--never harps on the past. New style...yes...but style so fundamentally sound that it will retain its youthful smartness for a long, long time!
YOU'LL LOVE IT FOR ITS COMFORT...Interiors of the new LaSalle make special appeal to appraising feminine eyes. All the comfort of a drawing room is yours to enjoy. Luxury surrounds you everywhere--upholsteries, appointments and color harmonies are in rare good taste.
YOU'LL LOVE IT FOR ITS ECONOMY...What a joy to find LaSalle--the fine car you want to own--so unbelievably easy to own and to operate! It's quite within reach of the average family budget, and really--it actually costs you less to maintain the new LaSalle V-8 than many cars lower in price!
YOU'LL LOVE IT FOR ITS HANDLING EASE...With the new Syncromatic Gear Shift--at your finger tips on the steering column--driving and parking the new LaSalle become sheer relaxation. Its new handling ease is literally amazing!
YOU'LL LOVE IT FOR ITS PRESTIGE...When it comes to prestige--LaSalle is naturally in a class by itself! Built by Cadillac--its ownership lends a distinction no other car of its price affords. Won't you stop in soon and see the newest and finest LaSalle
Keywords |
|---|