Socony Dealer Scoreboard Sign, 1932-1955

01

Artifact Overview

The Standard Oil Company of New York, branded as Socony, was formed in 1911. It merged with Vacuum Oil Company in 1931, and the new firm started promoting its products under the Mobilgas and Mobiloil names a few years later. Mobil built its reputation on economy, performance, and friendly service -- like the "friendly service" advertised on this baseball scoreboard.

Artifact Details

Artifact

Sign (Declaratory or advertising artifact)

Date Made

1932-1955

Location

Not on exhibit to the public.

Object ID

92.0.134.557

Credit

From the Collections of The Henry Ford.

Material

Metal

Color

Red
Black (Color)
Ivory (Color)

Dimensions

Height: 16.875 in
Width: 42.5 in

Inscriptions

on front: INNINGS / BOSTON / MOBILGAS / ANOTHER / "FRIENDLY SERVICE" / /FROM YOUR / SOCONY DEALER / GARGOYLE / MOBILOIL / MATHEWS CO. DETROIT MICH