Illustration for Heinz Product Advertising, "Heinz Tomato Ketchup," circa 1930

01

Artifact Overview

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

Artifact Details

Artifact

Painting (Visual work)

Date Made

circa 1930

Creator Notes

Made by Herbert Paus for H. J. Heinz Company, Pittsburgh, Pennsylvania.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1800

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

illustration board
Paint (Coating)

Technique

Painting (Image-making)

Color

Multicolored
Red
Blue

Dimensions

Height: 30 in
Width: 22 in

Inscriptions

Marked: HEINZ/TOMATO KETCHUP
Illustration for Heinz Product Advertising, "Heinz Tomato Ketchup," circa 1930