World War I Recruiting Poster, "Join the Air Service and Serve in France," 1917

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Artifact Overview

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact Details

Artifact

Poster

Date Made

1917

Subject Date

1917

Creator Notes

Artwork by J. Paul Verrees. Printed by E. Ketterlinus & Co., Philadelphia, Pennsylvania

Location

Not on exhibit to the public.

Object ID

91.0.93.132

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 37 in
Width: 25 in

Inscriptions

Text from top of poster down: JOIN THE / AIR SERVICE / and / SERVE / in / FRANCE Additional text lower left corner: DO IT NOW Artist's name is shown in lower right corner: J. Paul Verrees / 1917 Name of the lithographer in lower left: Ketterlinus