Trade Card for Heinz & Noble, circa 1872

THF215298 / Trade Card for Heinz & Noble, circa 1872
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Artifact Overview

In 1869, H.J. Heinz entered his first business partnership to form Heinz & Noble. It began by exclusively selling horseradish and within a few years expanded to include pickles and condiments such as celery sauce and "catsups." Heinz & Noble advertised its products in a variety of methods, including trade cards -- a medium that gained momentum in the late 19th century.

Artifact Details

Artifact

Trade card

Date Made

circa 1872

Subject Date

circa 1872

Creator Notes

Advertised products made by Heinz & Noble. Card lithographed by A. Hani & Co. in Pittsburgh, Pennsylvania

Location

Not on exhibit to the public.

Object ID

53.41.2092

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Dimensions

Height: 4.625 in
Width: 2.5 in

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    In 1869, H.J. Heinz entered his first business partnership to form Heinz & Noble, which sold pickled foods and condiments until going out of business in 1875. In 1876, Heinz persuaded family members to begin a new company -- F. & J. Heinz -- with H.J. Heinz running the company behind the scenes until he could rebuild his reputation and take over the company.