A Selection of Hallmark Ornaments: Classic American Cars

Hallmark's ornaments — with their original designs, increasing variety, and appeal to diverse customers — have revolutionized Christmas decorating and led to the popularity of ornament collecting. Hallmark's "Classic American Cars" series, launched in 1991, celebrated beloved sports cars, pony cars, and muscle cars of the 1950s, 1960s, and 1970s.
Hallmark "Classic American Cars Series: 1957 Corvette" Christmas Ornament, 1991
Hallmark "Classic American Cars Series: 1966 Mustang" Christmas Ornament, 1992
Hallmark "Classic American Cars Series: 1956 Ford Thunderbird" Christmas Ornament, 1993
Introduced for 1955, Thunderbird was Ford's answer to Chevrolet's Corvette. While Corvette was pure sports car — early models didn't even have glass side windows — Thunderbird was a more refined "personal car" with optional power windows, power brakes, and power steering. Ironically, Thunderbird's success (and competitive threat) helped save the initially slow-selling Corvette from cancellation.
Hallmark "Classic American Cars Series: 1957 Chevrolet Bel Air" Christmas Ornament, 1994
Hallmark "Classic American Cars Series: 1969 Chevrolet Camaro" Christmas Ornament, 1995
Hallmark "1958 Ford Edsel Citation Convertible" Collector's Club Christmas Ornament, 1995
Ford wanted a new brand to compete with mid-price offerings from GM and Chrysler. But Edsel — named for Henry Ford's only child — was overpriced, overstyled, and overhyped. Ford canceled it after three model years. Hallmark's Edsel ornament was only available to members of the company's Collector's Club, so it didn't sell in big numbers — much like the car that inspired it!
Hallmark "Classic American Cars Series: 1959 Cadillac De Ville" Christmas Ornament, 1996
Hallmark "Classic American Cars Series: 1969 Hurst Oldsmobile 442" Christmas Ornament, 1997
Hallmark "Classic American Cars Series: 1970 Plymouth Hemi 'Cuda" Christmas Ornament, 1998
The Plymouth Barracuda — a sporty car on a compact platform — debuted two weeks before Mustang in 1964, but it wasn't the runaway hit that Ford enjoyed. Nevertheless, Mustang's success helped keep Barracuda swimming through ten model years. Plymouth's 1970 model line included the performance-oriented 'Cuda equipped with a four-barrel, 383-cubic-inch V-8 rated at 335 horsepower.
Hallmark "Classic American Cars Series: 1955 Chevrolet Nomad Wagon" Christmas Ornament, 1999
Hallmark "Classic American Cars Series: 1969 Pontiac GTO - The Judge" Christmas Ornament, 2000
Hallmark "Classic American Cars Series: 1953 Buick Roadmaster Skylark" Christmas Ornament, 2001
Introduced in 1936, Roadmaster became Buick's premier model. For 1953, it sported a redesigned hood to accommodate its new 322-cubic-inch, 188-horsepower V-8. The special convertible Skylark version boasted unique fenders, wire wheels, and sweeping chrome bodyside trim. Notably, Skylark did not have "Venti-Ports" — the oval hood decorations that had become a Buick trademark.
Hallmark "Classic American Cars Series: 1970 Ford Mach 1 Mustang" Christmas Ornament, 2002
Mustang grew larger and more muscular through the 1960s. The Mach 1 performance package debuted for 1969. The base V-8 in the 1970 Mach 1 displaced 351 cubic inches and produced 250 horsepower. Mach 1 came only with a fastback — or "SportsRoof" — body. It was further distinguished by an optional "shaker scoop" air intake that vibrated atop the engine.
Hallmark "Classic American Cars Series: 1963 Corvette Sting Ray Coupe" Christmas Ornament, 2003
Corvette's all-new 1963 Sting Ray was a revelation. The gentle curves of earlier models were replaced with sharp edges, and toothy grilles gave way to an aggressive nose with hidden headlights. The coupe's racy fastback design included a split rear window — seen only on 1963 models. The original Sting Ray remains a favorite with Corvette fans.
Hallmark "Classic American Cars Series: 1966 Oldsmobile Toronado Coupe" Christmas Ornament, 2004
Oldsmobile introduced Toronado, its personal luxury car, for 1966. Unlike competitors Ford Thunderbird and Buick Riviera — or any other American car, for that matter — Toronado boasted front-wheel drive. In fact, it was the first front-wheel-drive car built in the United States since Cord folded in 1937. Toronado lasted through four styling generations, with the final models manufactured in 1992.
Hallmark "Classic American Cars Series: 1968 Pontiac Firebird" Christmas Ornament, 2005
Hallmark "Classic American Cars Series: 1961 Chevrolet Impala" Christmas Ornament, 2006
Hallmark "Classic American Cars Series: 1957 Ford Fairlane 500" Christmas Ornament, 2007
Hallmark "Classic American Cars Series: 1970 Chevrolet Chevelle SS" Christmas Ornament, 2008
Chevrolet's mid-size Chevelle premiered for 1964, and it remained in production across three styling generations and 14 model years. One popular theory holds that "Chevelle" was a portmanteau of "Chevrolet" and "gazelle." No need to speculate on "SS" — it stood for "Super Sport." Chevelle's 1970 SS package included a 350-cubic-inch V-8 good for 300 horsepower.
Hallmark "Classic American Cars Series: 1963 Ford Thunderbird Sports Roadster" Christmas Ornament, 2009
The two-seat Thunderbird was a hit, but Ford general manager Robert McNamara reasoned (correctly) that adding more seats would sell more cars. With that, 1958 brought the four-seat "Squarebird" — so nicknamed for its boxy proportions. The 1963 Thunderbird Sports Roadster came with a tonneau cover to hide that backseat. All T-Birds that year sported distinctive diagonal marks on their doors.


