Air Date
October 7, 2013

In a highly competitive car market, Welburn believes "design is that great differentiator between one product and another." In order to get the most out of his designers, he encourages friendly competition between different design teams. Welburn's ability to motivate and effectively manage multiple teams from different countries helps GM maintain its reputation as one of the top car manufacturers in the world.

Architect

Throughout her career as a practicing architect and educator, Toshiko Mori has pursued a technical interest in the properties of materials, and especially synthetic materials, in addition to her concerns for purity of line, visual lightness and thermal performance.

Why She Innovates

As an architect, Toshiko Mori has always taken a personal delight in discovering new properties and potentials in materials. Whether designing exhibitions, houses or institutional projects such as the Visitor Center for Frank Lloyd Wright’s Darwin D. Martin House in Buffalo, New York, she enjoys a process that combines intuition with the rigor of research.

Toshiko Mori Interview Highlights Transcript

Toshiko Mori

I would say every architect that I know is a philosopher on his or her own.

Ed Welburn

30 Dec, 12:20 PM
<p>In a highly competitive car market, Welburn believes "design is that great differentiator between one product and another." In order to get the most out of his designers, he encourages friendly competition between different design teams. Welburn's ability to motivate and effectively manage multiple teams from different countries helps GM maintain its reputation as one of the top car manufacturers in the world.</p>