This month, we mark the 50th anniversary of one of the most dramatic – and traumatic – turning points in American history: the assassination of President John F. Kennedy on November 22, 1963. In that single instant, the perceived calm of the postwar era was shattered and “The Sixties” – civil rights legislation, Vietnam, the counterculture – began. Few artifacts from that day are as burned into public memory as the 1961 Lincoln Continental that carried President Kennedy through Dallas.
The car, code named X-100, started life as a stock Lincoln convertible at Ford Motor Company’s Wixom, Michigan, assembly plant. Hess & Eisenhardt, of Cincinnati, Ohio, stretched the car by 3½ feet and added steps for Secret Service agents, a siren, flashing lights and other accessories. Removable clear plastic roof panels protected the president from inclement weather while maintaining his visibility. The car was not armored, and the roof panels were not bulletproof. The modified limo cost nearly $200,000 (the equivalent of $1.5 million today), but Ford leased it to the White House for a nominal $500 a year.
It was a perfect marriage between car and passenger. The Lincoln’s clean, modern lines broke away from the showy chrome and tail fins of the pervious decade, and they seemed to mirror the young president’s turn toward a “New Frontier.” Kennedy used the limo many times during his thousand days in office, and it became tied to him in the public consciousness even before the tragedy in Dallas.
After the assassination, officials from the Secret Service and the FBI examined the car and removed any potential evidence, and then ordered that it be rebuilt and returned to duty. While this decision is astonishing in retrospect, it was one of simple practicality. The president needed a parade car, and it was much faster to modify the X-100 than to build an entirely new vehicle. The $500,000 project (some $3.8 million today), dubbed the “Quick Fix,” produced a true armored car. Titanium plating reinforced the doors, body panels and floor. Filters in the heating and cooling systems protected against poison gas. The now-permanent roof, fitted with bullet-resistant glass, provided a compromise between safety and visibility. In a final change, the car’s deep blue paint was replaced with a more somber black.
The rebuilt car served Presidents Johnson, Nixon, Ford and Carter before being retired in 1977. By then it was 16 years old and outdated in both appearance and equipment. It returned to Ford Motor Company, which in turn donated it to The Henry Ford in 1978. The limousine quickly became one of the most important pieces in the museum’s collection.
Fifty years after the assassination, the car has lost none of its power as an icon of American change. Visitors still pause to reflect on the limousine, whether they are older adults who lived through those painful November days, or young children whose parents weren’t even born when the car came to The Henry Ford.