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Activating The Henry Ford Archive of Innovation

Report from the 2014 NAAM Conference

April 7, 2014 Innovation Impact

Spring means many things to many people: an end to cabin fever, swapping the snow blower for the lawn mower, or getting the car out of winter storage and ready for the summer cruising season. For car museum folks, though, spring means the annual conference of the National Association of Automobile Museums. This year’s meeting, hosted by the Petersen Automotive Museum in Los Angeles, California, was particularly special. For the first time in many years, it was a joint conference with the World Forum for Motor Museums.

NAAM conferences traditionally provide three important opportunities. First, there is the chance to network with auto museum colleagues from around the country (or, this year, the globe). You find that many of us share the same joys – the thrill of sharing our collections with the public, the fun in working with incredible automobiles – and the same challenges, like the long-term preservation of complex machines, or writing informative but engaging label text with a limit of 60-odd words.

Second, and central to the NAAM conference, is the chance to hear presentations from curators, archivists, conservators and administrators from the car museum world. Standout sessions this year included a talk on the peculiarities of corporate car collections and museums; strategies for dealing with the media (this session included comments from Wendell Strode of the National Corvette Museum, who worked masterfully with the press during that museum’s recent sinkhole crisis); and ideas on incorporating “visible storage” into your museum’s plan, in which visitors are able to view cars “behind the scenes” as a part of special tours. I should note that Robert Coyle, our Conservation Specialist for Automobiles, Gary Martin, of Dan Gurney’s All American Racers, and I spoke together about our project to conserve the 1967 Le Mans-winning Ford Mark IV.

Finally, NAAM brings the chance for special tours of public and private collections near the host institution. This year’s itinerary did not disappoint. Attendees were treated to tours of the Mullin Automotive Museum, the Toyota USA Automobile Museum, the Nethercutt Collection, and the Pasadena-based Art Center College of Design. It should be no surprise that Southern California, nexus of American car culture, is home to so many incredible automobile and auto-related collections.

A familiar, three-eyed face. Tucker #40 at the Nethercutt Collection.

There is one additional NAAM highlight: the annual NAAMY awards! These prizes, given at each conference, honor the best in publications, exhibits, programs and events at nonprofit automotive museums. I’m pleased to report that our new book, Driving America: The Henry Ford Automotive Collection, took first place in our division for books and exhibit catalogs. Accolades are always special, but particularly so when they come from your colleagues in the field. With the 2014 meeting barely over, I’m already looking forward to next year’s conference.

Matt Anderson is Curator of Transportation at The Henry Ford

21st century, 2010s, California, cars, by Matt Anderson, #Behind The Scenes @ The Henry Ford

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