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- 1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Corvette Roadster - Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Roadster
Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955 Chevrolet Sales Brochure, "Chevrolet 1955, New Look, New Life, New Everything" - This sales brochure featured the "New Everything" in a 1955 Chevrolet. Illustrations highlighted Chevy's wide chassis, colorful sleek exterior, and matching two-toned interior. But what really made the car special was its new engine. The new V-8 engine added power to Chevy's hot new look.
- 1955
- Collections - Artifact
1955 Chevrolet Sales Brochure, "Chevrolet 1955, New Look, New Life, New Everything"
This sales brochure featured the "New Everything" in a 1955 Chevrolet. Illustrations highlighted Chevy's wide chassis, colorful sleek exterior, and matching two-toned interior. But what really made the car special was its new engine. The new V-8 engine added power to Chevy's hot new look.
- 1955 Chevrolet Brochure, "What's New in the New Chevrolet?" - This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955
- Collections - Artifact
1955 Chevrolet Brochure, "What's New in the New Chevrolet?"
This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955 Chevrolet Bel Air Hardtop - Chevrolet turned its image around in 1955. Its new V-8 engine was light modern, powerful and reliable. Combined with a clean, classic new body style it changed customers' impression of Chevrolet from stodgy and conservative to sporty and youthful almost overnight. This car, in fashionable coral and smoke grey colors, epitomizes Chevy's new slogan, "The Hot One."
- 1955
- Collections - Artifact
1955 Chevrolet Bel Air Hardtop
Chevrolet turned its image around in 1955. Its new V-8 engine was light modern, powerful and reliable. Combined with a clean, classic new body style it changed customers' impression of Chevrolet from stodgy and conservative to sporty and youthful almost overnight. This car, in fashionable coral and smoke grey colors, epitomizes Chevy's new slogan, "The Hot One."
- 1955 Chevrolet Corvette Ad, "You Can Still Buy Magic!" - Are you looking for a little magic? This 1955 <em>New Yorker</em> ad claimed that magic was available in the cockpit of a Chevrolet Corvette sports car. And the Corvette was magic. The car was a design departure from typical postwar General Motors vehicles. People loved the magic and the Corvette became a driving icon.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Ad, "You Can Still Buy Magic!"
Are you looking for a little magic? This 1955 New Yorker ad claimed that magic was available in the cockpit of a Chevrolet Corvette sports car. And the Corvette was magic. The car was a design departure from typical postwar General Motors vehicles. People loved the magic and the Corvette became a driving icon.
- 1955 Chevrolet Corvette Ad, "What do you mean, 'Practical'?" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- April 01, 1955
- Collections - Artifact
1955 Chevrolet Corvette Ad, "What do you mean, 'Practical'?"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Hallmark "All-American Trucks Series: 1955 Chevrolet Cameo" Christmas Ornament, 1996 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1955
- Collections - Artifact
Hallmark "All-American Trucks Series: 1955 Chevrolet Cameo" Christmas Ornament, 1996
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1959 Chevrolet Brochure, "Chevrolet '59" - Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.
- 1959
- Collections - Artifact
1959 Chevrolet Brochure, "Chevrolet '59"
Chevrolet introduced wider, roomier bodies and new grilles on its 1959 cars, but the most dramatic styling updates were in back. "Spread wing" tailfins and cat's-eye taillights distinguished the automaker's Biscayne, Bel Air, and Impala models. "Magic-Mirror" lacquer and "Safety-Master" brakes debuted for 1959. Chevrolet's calendar year sales topped 1.5 million cars, and model year production surpassed 1.4 million.