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- 1955 Chevrolet Corvette Roadster - Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955
- Collections - Artifact
1955 Chevrolet Corvette Roadster
Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
- 1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Sales Brochure, "Chevrolet 1955, New Look, New Life, New Everything" - This sales brochure featured the "New Everything" in a 1955 Chevrolet. Illustrations highlighted Chevy's wide chassis, colorful sleek exterior, and matching two-toned interior. But what really made the car special was its new engine. The new V-8 engine added power to Chevy's hot new look.
- 1955
- Collections - Artifact
1955 Chevrolet Sales Brochure, "Chevrolet 1955, New Look, New Life, New Everything"
This sales brochure featured the "New Everything" in a 1955 Chevrolet. Illustrations highlighted Chevy's wide chassis, colorful sleek exterior, and matching two-toned interior. But what really made the car special was its new engine. The new V-8 engine added power to Chevy's hot new look.
- 1955 Chevrolet Brochure, "What's New in the New Chevrolet?" - This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955
- Collections - Artifact
1955 Chevrolet Brochure, "What's New in the New Chevrolet?"
This sales catalog for Chevrolet epitomized the style and color choices of mid-1950s American cars. Inside the catalog was a two-page spread that showed 14 new Chevrolet "glamorous" models -- including 5 different Bel Airs -- each with "exciting new 'show car' styling."
- 1955 Chevrolet Bel Air Hardtop - Chevrolet turned its image around in 1955. Its new V-8 engine was light modern, powerful and reliable. Combined with a clean, classic new body style it changed customers' impression of Chevrolet from stodgy and conservative to sporty and youthful almost overnight. This car, in fashionable coral and smoke grey colors, epitomizes Chevy's new slogan, "The Hot One."
- 1955
- Collections - Artifact
1955 Chevrolet Bel Air Hardtop
Chevrolet turned its image around in 1955. Its new V-8 engine was light modern, powerful and reliable. Combined with a clean, classic new body style it changed customers' impression of Chevrolet from stodgy and conservative to sporty and youthful almost overnight. This car, in fashionable coral and smoke grey colors, epitomizes Chevy's new slogan, "The Hot One."
- 1955 Chevrolet Ad, "Low...and behold! A New Concept of Low-Cost Motoring" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- November 01, 1954
- Collections - Artifact
1955 Chevrolet Ad, "Low...and behold! A New Concept of Low-Cost Motoring"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "Chevrolet's Red-Hot Hill Flatteners!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Hallmark "All-American Trucks Series: 1955 Chevrolet Cameo" Christmas Ornament, 1996 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1955
- Collections - Artifact
Hallmark "All-American Trucks Series: 1955 Chevrolet Cameo" Christmas Ornament, 1996
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- Loranger Gristmill on Stoney Creek near Monroe, Michigan, April 1927 - Loranger Gristmill was built in 1832 on Stoney Creek in Monroe, Michigan. It incorporated a sophisticated conveyor system, developed by Oliver Evans in the late 1700s, that moved grain through the building to be ground into flour or animal feed. In the late 1920s, after the mill had ceased operation, Henry Ford purchased it. Ford sent his staff to document the structure before its relocation to Greenfield Village.
- April 15, 1927
- Collections - Artifact
Loranger Gristmill on Stoney Creek near Monroe, Michigan, April 1927
Loranger Gristmill was built in 1832 on Stoney Creek in Monroe, Michigan. It incorporated a sophisticated conveyor system, developed by Oliver Evans in the late 1700s, that moved grain through the building to be ground into flour or animal feed. In the late 1920s, after the mill had ceased operation, Henry Ford purchased it. Ford sent his staff to document the structure before its relocation to Greenfield Village.
- Hallmark "Classic American Cars Series: 1955 Chevrolet Nomad Wagon" Christmas Ornament, 1999 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1955
- Collections - Artifact
Hallmark "Classic American Cars Series: 1955 Chevrolet Nomad Wagon" Christmas Ornament, 1999
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.