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- 1968 Mercury Cougar Coupe - Ford Motor Company's Mustang, introduced in 1964, was such a success that other car makers soon copied it, including Ford itself. Mercury's Cougar was based on the Mustang, but with more upscale styling and interior appointments that made it something of a "poor man's Jaguar." This Cougar has the rare XR7-G package with a hood scoop, sun roof, and other special trim features.
- 1968
- Collections - Artifact
1968 Mercury Cougar Coupe
Ford Motor Company's Mustang, introduced in 1964, was such a success that other car makers soon copied it, including Ford itself. Mercury's Cougar was based on the Mustang, but with more upscale styling and interior appointments that made it something of a "poor man's Jaguar." This Cougar has the rare XR7-G package with a hood scoop, sun roof, and other special trim features.
- Advertisement for Mercury Cougar, 1968 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1968
- Collections - Artifact
Advertisement for Mercury Cougar, 1968
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Mercury Cougar Nameplate, 1971-1973 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1971-1973
- Collections - Artifact
Mercury Cougar Nameplate, 1971-1973
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1967 Mercury Cougar Advertisement, "Felis Victorious" - The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. <em>Motor Trend</em> magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "Felis Victorious"
The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. Motor Trend magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- Mercury Cougar Concept Drawing by Alex Tremulis, 1951 - Alex Tremulis designed for several American automakers and coachbuilders over his long career. The 1930s found him with Auburn-Cord-Duesenberg, American Bantam and Briggs. After wartime work for the Army Air Corps, Tremulis styled the futuristic Tucker 48. Then it was on to Kaiser-Frazer. Tremulis was with Ford's design department from 1952-1962. He established his own consulting firm in 1963.
- August 30, 1951
- Collections - Artifact
Mercury Cougar Concept Drawing by Alex Tremulis, 1951
Alex Tremulis designed for several American automakers and coachbuilders over his long career. The 1930s found him with Auburn-Cord-Duesenberg, American Bantam and Briggs. After wartime work for the Army Air Corps, Tremulis styled the futuristic Tucker 48. Then it was on to Kaiser-Frazer. Tremulis was with Ford's design department from 1952-1962. He established his own consulting firm in 1963.
- Auto Show License Plate for 1968 Mercury Cougar, 1999 - Car shows, in which owners display their vehicles for the public, are an important part of the collector car hobby. Shows range from small local affairs to national events with hundreds of cars and formal judging. License plates are often given to participants in larger shows. These plates become credentials that add to a car's history.
- 1999
- Collections - Artifact
Auto Show License Plate for 1968 Mercury Cougar, 1999
Car shows, in which owners display their vehicles for the public, are an important part of the collector car hobby. Shows range from small local affairs to national events with hundreds of cars and formal judging. License plates are often given to participants in larger shows. These plates become credentials that add to a car's history.
- 1967 Mercury Cougar Advertisement, "I Don't Care What Color it is, Get Me a Cougar," 1967 - Ford Motor Company, having invented the sporty "pony car" in 1964 with its wildly successful Mustang, introduced the Mercury Cougar in 1966. Just as the Mercury line was a step upmarket from Ford, Cougar was more upscale than Mustang. Exterior styling showed a European influence, while the interior featured bucket seats and a floor-mounted shifter. Cougar was a sales success.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "I Don't Care What Color it is, Get Me a Cougar," 1967
Ford Motor Company, having invented the sporty "pony car" in 1964 with its wildly successful Mustang, introduced the Mercury Cougar in 1966. Just as the Mercury line was a step upmarket from Ford, Cougar was more upscale than Mustang. Exterior styling showed a European influence, while the interior featured bucket seats and a floor-mounted shifter. Cougar was a sales success.
- Engines Exposed: 1968 Mercury Cougar - Unlike other pony cars, the upscale Mercury Cougar didn’t bother with 6-bangers--V-8 was the only available engine layout.
-600x600%2Fcougar-engine.png%3Fsfvrsn%3D424ec9dc_1&w=3840&q=75)
- January 27, 2016
- Collections - article
Engines Exposed: 1968 Mercury Cougar
Unlike other pony cars, the upscale Mercury Cougar didn’t bother with 6-bangers--V-8 was the only available engine layout.
- Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967 - Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- 15 April 1967 - 16 April 1967
- Collections - Artifact
Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967
Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967 - Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.
- 15 April 1967 - 16 April 1967
- Collections - Artifact
Dan Gurney in Mercury Cougar, Green Valley Trans-Am Race, Texas April 1967
Versatile racing driver Dan Gurney competed in stock car, sports car, Indy car, and Formula One races throughout his career. On April 16, 1967, Gurney drove the #98 Mercury Cougar in the Green Valley 300 at Texas's Green Valley Raceway. Gurney won the Trans-Am Series race, finishing ahead of Parnelli Jones and Dick Thompson.