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- 1977 Honda Civic Sedan and Hatchback, "What the World is Coming To" - Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1977
- Collections - Artifact
1977 Honda Civic Sedan and Hatchback, "What the World is Coming To"
Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1978 Honda Accord and Accord LX Sales Brochure - This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- 1978
- Collections - Artifact
1978 Honda Accord and Accord LX Sales Brochure
This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- Honda Emblem, 1997-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1997-2011
- Collections - Artifact
Honda Emblem, 1997-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1984 Honda Advertisement, "It Comes with a Conscience" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- August 01, 1984
- Collections - Artifact
1984 Honda Advertisement, "It Comes with a Conscience"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Honda Odyssey Nameplate, 2005-2007 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2005-2007
- Collections - Artifact
Honda Odyssey Nameplate, 2005-2007
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc. - For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.
- 1983
- Collections - Artifact
1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc.
For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.
- 1984 Honda Ad, "Still, the Standard" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1985
- Collections - Artifact
1984 Honda Ad, "Still, the Standard"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Honda Pilot Trunk Emblem, 2004 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2004
- Collections - Artifact
Honda Pilot Trunk Emblem, 2004
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1975 Honda Civic Advertisement, "Think of it as a Supermarket that gets 42 Miles per Gallon" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1975
- Collections - Artifact
1975 Honda Civic Advertisement, "Think of it as a Supermarket that gets 42 Miles per Gallon"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- "Life is Unpredictable. Thankfully, the Accord is Not," American Honda Motor Company, 1991 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1991
- Collections - Artifact
"Life is Unpredictable. Thankfully, the Accord is Not," American Honda Motor Company, 1991
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.