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- Cord Automobile Emblem, 1937 - Errett Lobban Cord became general manager of the Auburn Automobile Company in 1924. He hired imaginative designers, purchased Duesenberg, and began a line of front-wheel-drive Cord automobiles named for himself. Though stylish and well engineered, Cord's cars were expensive. The company did not survive the Great Depression. Cord used this family crest logo -- invented by an advertising firm to create prestige.
- 1937
- Collections - Artifact
Cord Automobile Emblem, 1937
Errett Lobban Cord became general manager of the Auburn Automobile Company in 1924. He hired imaginative designers, purchased Duesenberg, and began a line of front-wheel-drive Cord automobiles named for himself. Though stylish and well engineered, Cord's cars were expensive. The company did not survive the Great Depression. Cord used this family crest logo -- invented by an advertising firm to create prestige.
- 1937 Cord Sales Brochure, "Quality Automobiles" - This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- 1937
- Collections - Artifact
1937 Cord Sales Brochure, "Quality Automobiles"
This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- Sales Brochure, "The 1937 Cord, Quality Automobiles" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1937
- Collections - Artifact
Sales Brochure, "The 1937 Cord, Quality Automobiles"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Duesenberg Automobile Emblem, circa 1930 - Fred and August Duesenberg were respected builders of racing engines when they introduced their first production car, the Duesenberg Straight Eight, in 1921. The new car used a single-overhead-camshaft, eight-cylinder engine derived from their competition engines. It also featured industry-first four-wheel hydraulic brakes. Production ended in 1927, but the car was followed by the sporty Model X and the luxurious Model J.
- circa 1930
- Collections - Artifact
Duesenberg Automobile Emblem, circa 1930
Fred and August Duesenberg were respected builders of racing engines when they introduced their first production car, the Duesenberg Straight Eight, in 1921. The new car used a single-overhead-camshaft, eight-cylinder engine derived from their competition engines. It also featured industry-first four-wheel hydraulic brakes. Production ended in 1927, but the car was followed by the sporty Model X and the luxurious Model J.
- Auburn Automobile Emblem, circa 1925 - Auburn Automobile Company, based in namesake city Auburn, Indiana, began regular automobile production in 1903. The cars were a moderate success until Errett Lobban Cord took the helm in 1924. He gave Auburn's models fresh styling and advanced engineering, turning the company around. But the Great Depression reversed Cord's sales gains and Auburn ended production in 1937.
- circa 1925
- Collections - Artifact
Auburn Automobile Emblem, circa 1925
Auburn Automobile Company, based in namesake city Auburn, Indiana, began regular automobile production in 1903. The cars were a moderate success until Errett Lobban Cord took the helm in 1924. He gave Auburn's models fresh styling and advanced engineering, turning the company around. But the Great Depression reversed Cord's sales gains and Auburn ended production in 1937.
- 1937 Cord 812 Convertible - The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
- 1937
- Collections - Artifact
1937 Cord 812 Convertible
The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
- 1930 Auburn Convertible Sedan - The Auburn Automobile Company, based in namesake Auburn, Indiana, began regular auto production in 1903. Errett Lobban Cord took the helm in 1924 and gave Auburn cars modern styling and advanced engineering. This 1930 Model 8-95 phaeton boasted an eight-cylinder engine good for 95 horsepower. Auburn could not survive the Great Depression, and the company ended operations in 1937.
- 1930
- Collections - Artifact
1930 Auburn Convertible Sedan
The Auburn Automobile Company, based in namesake Auburn, Indiana, began regular auto production in 1903. Errett Lobban Cord took the helm in 1924 and gave Auburn cars modern styling and advanced engineering. This 1930 Model 8-95 phaeton boasted an eight-cylinder engine good for 95 horsepower. Auburn could not survive the Great Depression, and the company ended operations in 1937.