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- Cord Automobile Emblem, 1937 - Errett Lobban Cord purchased the Auburn Automobile Company in 1924. He hired imaginative designers, partnered with the Duesenberg Corporation, and began a line of self-named vehicles. Though stylish and well-engineered, Cord's vehicles were expensive. The company did not survive the Great Depression. Cord used this family crest logo created by an advertisement firm.
- 1937
- Collections - Artifact
Cord Automobile Emblem, 1937
Errett Lobban Cord purchased the Auburn Automobile Company in 1924. He hired imaginative designers, partnered with the Duesenberg Corporation, and began a line of self-named vehicles. Though stylish and well-engineered, Cord's vehicles were expensive. The company did not survive the Great Depression. Cord used this family crest logo created by an advertisement firm.
- 1937 Cord Sales Brochure, "Quality Automobiles" - This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- 1937
- Collections - Artifact
1937 Cord Sales Brochure, "Quality Automobiles"
This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- Sales Brochure, "The 1937 Cord, Quality Automobiles" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1937
- Collections - Artifact
Sales Brochure, "The 1937 Cord, Quality Automobiles"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Auburn Automobile Emblem, circa 1925 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- circa 1925
- Collections - Artifact
Auburn Automobile Emblem, circa 1925
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Duesenberg Automobile Emblem, circa 1930 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- circa 1930
- Collections - Artifact
Duesenberg Automobile Emblem, circa 1930
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1937 Cord 812 Convertible - The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
- 1937
- Collections - Artifact
1937 Cord 812 Convertible
The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
- 1930 Auburn Convertible Sedan - The Auburn Automobile Company, based in namesake Auburn, Indiana, built its first car in 1900. The firm was a moderate success until Errett Lobban Cord took the helm in 1924. He gave the Auburn modern styling and advanced engineering, and he turned the mid-priced car into a genuine hit. The Great Depression reversed Cord's sales gains and Auburn folded in 1937.
- 1930
- Collections - Artifact
1930 Auburn Convertible Sedan
The Auburn Automobile Company, based in namesake Auburn, Indiana, built its first car in 1900. The firm was a moderate success until Errett Lobban Cord took the helm in 1924. He gave the Auburn modern styling and advanced engineering, and he turned the mid-priced car into a genuine hit. The Great Depression reversed Cord's sales gains and Auburn folded in 1937.