Cord Automobile Emblem, 1937
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Artifact Overview
Errett Lobban Cord became general manager of the Auburn Automobile Company in 1924. He hired imaginative designers, purchased Duesenberg, and began a line of front-wheel-drive Cord automobiles named for himself. Though stylish and well engineered, Cord's cars were expensive. The company did not survive the Great Depression. Cord used this family crest logo -- invented by an advertising firm to create prestige.
Artifact Details
Artifact
Radiator emblem
Date Made
1937
Place of Creation
Creator Notes
Made by the D. L. Auld Company in Columbus, Ohio for the Auburn Automobile Company.
Location
at Henry Ford Museum in Driving America
Object ID
86.129.116
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Enamel (Fused coating)
Technique
Cloisonne
Color
Gold (Color)
Black (Color)
White (Color)
Red
Dimensions
Height: 2.25 in
Width: 1.625 in
Thickness: 0.04 in
Inscriptions
On face: CORD
Verso: THE D. L. AULD CO. / COLUMBUS O
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