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- 1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1968
- Collections - Artifact
1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch... By the Makers of Lincoln Continental" - Are you an aviator, mountain climber, skier, or surfer? Do you play tennis or race horses? Do you want luxury, style, and economy? This 1968 Mercury sales brochure let potential buyers see themselves in many active and exciting roles. It also let them envision driving a new Mercury.
- 1968
- Collections - Artifact
1968 Mercury Catalog, "Thirty-Three Models with the Fine Car Touch... By the Makers of Lincoln Continental"
Are you an aviator, mountain climber, skier, or surfer? Do you play tennis or race horses? Do you want luxury, style, and economy? This 1968 Mercury sales brochure let potential buyers see themselves in many active and exciting roles. It also let them envision driving a new Mercury.
- 1968 Mercury Cougar Coupe - Ford Motor Company's Mustang, introduced in 1964, was such a success that other car makers soon copied it, including Ford itself. Mercury's Cougar was based on the Mustang, but with more upscale styling and interior appointments that made it something of a "poor man's Jaguar." This Cougar has the rare XR7-G package with a hood scoop, sun roof, and other special trim features.
- 1968
- Collections - Artifact
1968 Mercury Cougar Coupe
Ford Motor Company's Mustang, introduced in 1964, was such a success that other car makers soon copied it, including Ford itself. Mercury's Cougar was based on the Mustang, but with more upscale styling and interior appointments that made it something of a "poor man's Jaguar." This Cougar has the rare XR7-G package with a hood scoop, sun roof, and other special trim features.
- 1967 Mercury Cougar Advertisement, "Felis Victorious" - The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. <em>Motor Trend</em> magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- 1967
- Collections - Artifact
1967 Mercury Cougar Advertisement, "Felis Victorious"
The Mercury Cougar, an upscale "pony car" that fit neatly between Ford's basic Mustang and luxurious Thunderbird models, enjoyed a successful debut in the 1967 model year. Motor Trend magazine named Cougar its "Car of the Year," and total production for 1967 topped 150,000 units. The excitement surrounding Cougar brought a lot of new people into Lincoln-Mercury showrooms, too.
- 1968 Mercury Advertisement, "Mercury's Got It. The Newest Idea in Hardtops from the Beautiful Woodlands of Dearborn, Mich." - For 1968, Mercury's Park Lane series cars featured full-length side moldings stretching from tire to tire, chrome trim on the wheel wells, and three slanted bits of trim on the rear roof quarter panels. This advertisement promoted a seldom-ordered option: faux walnut-grained vinyl paneling along the sides of the car.
- 1968
- Collections - Artifact
1968 Mercury Advertisement, "Mercury's Got It. The Newest Idea in Hardtops from the Beautiful Woodlands of Dearborn, Mich."
For 1968, Mercury's Park Lane series cars featured full-length side moldings stretching from tire to tire, chrome trim on the wheel wells, and three slanted bits of trim on the rear roof quarter panels. This advertisement promoted a seldom-ordered option: faux walnut-grained vinyl paneling along the sides of the car.
- Mercury Cougar Nameplate, 1971-1973 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1971-1973
- Collections - Artifact
Mercury Cougar Nameplate, 1971-1973
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Mercury Front Grille Emblem, 2000-2005 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 2000-2005
- Collections - Artifact
Mercury Front Grille Emblem, 2000-2005
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- "Pictorial History of the Mercury Car," 1955 - Ford Motor Company launched Mercury with the 1939 model year. The mid-priced brand fit neatly between the economical Ford and the upmarket Lincoln, allowing Ford Motor to follow General Motors' successful "car for every purse" strategy. As this poster shows, Mercury essentially was a dressed-up Ford in its first years but came into its own after World War II.
- 1939-1955
- Collections - Artifact
"Pictorial History of the Mercury Car," 1955
Ford Motor Company launched Mercury with the 1939 model year. The mid-priced brand fit neatly between the economical Ford and the upmarket Lincoln, allowing Ford Motor to follow General Motors' successful "car for every purse" strategy. As this poster shows, Mercury essentially was a dressed-up Ford in its first years but came into its own after World War II.
- 1991 Ford Sales Brochure, " '91 Mercury Capri" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1991
- Collections - Artifact
1991 Ford Sales Brochure, " '91 Mercury Capri"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Mercury Monarch Nameplate, 1975-1982 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1975-1982
- Collections - Artifact
Mercury Monarch Nameplate, 1975-1982
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.