Mercury Front Grille Emblem, 2000-2005
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Artifact Overview
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact Details
Artifact
Badge
Date Made
2000-2005
Creator Notes
Made for the Mercury Division of Ford Motor Company.
Location
at Henry Ford Museum in Driving America
Object ID
2011.306.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Plastic
Technique
Plating (Metal coating)
Color
Silver (Color)
Black (Color)
Dimensions
Diameter : 4 in (emblem)
Thickness: 1.75 in (emblem)
Inscriptions
Upper obverse, in black: MERCURY
Stamped on back of emblem: Ford (logo) / YF42-8B262-AC / ENG.#F000071 / DC 2 IH #1764 / ABS
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Related Content
Set
Mercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.