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- Can Label, "Heinz Brand Strawberry Preserves," 1906-1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1906-1910
- Collections - Artifact
Can Label, "Heinz Brand Strawberry Preserves," 1906-1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Tomato Ketchup," circa 1900 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- circa 1900
- Collections - Artifact
Label, "H. J. Heinz Brand Tomato Ketchup," circa 1900
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Product Label, "Heinz's Keystone Ketchup," 1883 - The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
- 1883
- Collections - Artifact
Product Label, "Heinz's Keystone Ketchup," 1883
The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
- Back Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - The famous "57 Varieties" of the H.J. Heinz Company included several kinds of vinegar -- Malt, White, and Cider being the most popular. This label for Heinz Distilled White Vinegar informs customers that it is made from corn, rye, and barley malt and contains 5% acidity. The label also lists recommended uses for the vinegar, including on green vegetables, oysters, and for salad dressing.
- 1888-1940
- Collections - Artifact
Back Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
The famous "57 Varieties" of the H.J. Heinz Company included several kinds of vinegar -- Malt, White, and Cider being the most popular. This label for Heinz Distilled White Vinegar informs customers that it is made from corn, rye, and barley malt and contains 5% acidity. The label also lists recommended uses for the vinegar, including on green vegetables, oysters, and for salad dressing.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Heinz Float for the Sound Money Political Parade in Pittsburgh, Pennsylvania, October 31, 1896 - During the 1896 election campaign, "Sound Money" political parades were held in San Francisco and New York City in support of presidential candidate William McKinley. The H.J. Heinz Company participated in the parade held in New York with this float featuring a giant pickle. McKinley would go on to defeat candidate William Jennings Bryan to become President.
- October 31, 1896
- Collections - Artifact
Heinz Float for the Sound Money Political Parade in Pittsburgh, Pennsylvania, October 31, 1896
During the 1896 election campaign, "Sound Money" political parades were held in San Francisco and New York City in support of presidential candidate William McKinley. The H.J. Heinz Company participated in the parade held in New York with this float featuring a giant pickle. McKinley would go on to defeat candidate William Jennings Bryan to become President.
- "The Sixtieth Birthday of This Man's Idea," Heinz Company Advertisement, November 9, 1929 - This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on November 9, 1929, in honor of the H.J. Heinz Company's 60th birthday. The advertisement describes H.J. Heinz's commitment to quality and how the company continues to strive for the highest-quality ingredients and products even after its founders' death in 1919.
- November 09, 1929
- Collections - Artifact
"The Sixtieth Birthday of This Man's Idea," Heinz Company Advertisement, November 9, 1929
This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on November 9, 1929, in honor of the H.J. Heinz Company's 60th birthday. The advertisement describes H.J. Heinz's commitment to quality and how the company continues to strive for the highest-quality ingredients and products even after its founders' death in 1919.