"The Sixtieth Birthday of This Man's Idea," Heinz Company Advertisement, November 9, 1929

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09 November 1929

Published in "The Saturday Evening Post," November 9, 1929.

By Request in the Benson Ford Research Center

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

article reads: The Saturday Evening Post / November 9, 1929 / The Sixtieth Birthday of this Man's Idea / Sixty years ago in a small two-story / brick building not far from Pittsburgh, / Henry J. Heinz started / in business. To help him / were two women and a / boy. To inspire him was / a reasoned determination / to make food the / best that could be produced / and only make / a reasonable charge for / his services. / Today, the employees of the H. J. Heinz / Company number more than 11,000. / There are 25 factories in four different / countries - and branches all over the / world ... Today the name Heinz stands / just as definitely for / quality in London and / Calcutta as it does in San / Francisco and New York. / The story of the / growth of Heinz is the old, old story of an idea / - and an ideal. Henry / Heinz believed in quality - / for its own sake. He / was that kind of a man. But he believed, / too - and the years have proved him / right - that a large part of the public / [next page] also believed in quality for its own sake / - and that he could look to this public / for loyal support of his idea. so he chose / quality as the keystone of his business. / And we have never stepped aside from / that single purpose. We are sixty years / old as an institution. Our growth from / the tiny kitchen of 1869 has been impressive. / Yet we feel that we are still just beginning / - that each year we will contribute / more definite, more significant achievements / to the credit of the food industry. / Measured in size alone, the growth of / the Heinz enterprise would indeed be a noteworthy accomplishment. But it means / more to us that Henry Heinz' original / idea of the worth of sheer quality has been / followed - and expanded far beyond his / most hopeful expectations. That is the / real satisfaction of such an anniversary ... / Most gratifying of all these birthday reflections / is the pleasant knowledge that / every year more millions of women regard / the Heinz kitchens as their own kitchens / - and that these women gladly leave to / us the important task of selecting and preparing food that shall be nourishing / healthful and unexcelled in taste and flavor. / Howard Heinz / President / H. J. Heinz Co. Makers of the 57 Varieties