"The Sun-Kissed Flavor of Old Gardens," Heinz Company Advertisement, March 8, 1930

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1930

08 March 1930

Published in "The Saturday Evening Post," March 9, 1930.

By Request in the Benson Ford Research Center

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

text reads: The Saturday Evening Post / March 8, 1930 / The sun-kissed flavor of old gardens / Those were gracious times, those times of an age long past, / when meals were unhurried - when the flavor of her foods fixed the rank of the hostess. And each housewife had her / herb garden where mint, thyme, and sweet marjoram - basil, / sage, parsley, and other savory herbs grew. She picked them [next page] / when they were in their very prime, on a sun-filled day. Then / after they had dried, she stripped the leaves from the stalks, / rubbed them through a sieve, and bottled the fragrant powder / to make more opulent still her burdened pantry shelves. / then it was that long spits turned before the clear wood / fire - laden with game, with poultry, with legs of mutton, / rounds of beef, haunches of venison, while below the basting / pans caught those over-abundant juices coaxed out by the ardent flame. / From the rafters near the kitchen chimney hung long brown sides of bacon and fat, russet hams - gathering further / flavor from the aromatic wood-smoke. Braids of onions hung / in festoons from other rafters; in an oak cask, in a corner of / the cool, damp cellar, vinegar was mellowing - gaining / through time and contact with the sweet oaken wood, a/ glorious flavor and bouquet ... / We have lost this happy manner of living ... but our taste for flavor still persists. / Heinz has done, for many years now, what the modern / housewife is no longer able to do - that is, bestow infinite / attention and care on flavor. Today Heinz Vinegars are mellowed for months in great wooden tanks. What fruity flavor they have - what bouquet! / And all the world knows the / delightful zest of Heinz Tomato Ketchup - the very essence / of plump vine-ripened tomatoes so deliciously spiced ... And / Heinz oven-baked beans - tender little bits of flavor so / brown, so mealy, so appetizing ... So it is with every one / of the famous 57 Varieties. Each is unmatched in flavor, each / is wholesome and good. / Enjoy these radio talks!: Tuesday and Friday mornings at / 10:45 Eastern Standard Time, Josephine Gibson, Heinz Home Economics Director, will broadcast new and delightful recipes over WJZ, / KDKA and other associated National Broadcasting Co. stations. / H. J. Heinz Company Pittsburgh, PA