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- Advertising Layout Showing a "Heinz Girl" Labeling Jars of Heinz Apple Butter, circa 1909 - Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here is a female employee placing labels on the crocks of Heinz fruit butters and preserves.
- circa 1909
- Collections - Artifact
Advertising Layout Showing a "Heinz Girl" Labeling Jars of Heinz Apple Butter, circa 1909
Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here is a female employee placing labels on the crocks of Heinz fruit butters and preserves.
- Scrapbook of Heinz Product Labels, 1900-1930 - While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.
- 1900-1930
- Collections - Artifact
Scrapbook of Heinz Product Labels, 1900-1930
While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.
- Streetcar Advertising Poster for Heinz Apple Butter, "Fresh From the Orchard," circa 1920 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding a streetcar.
- circa 1920
- Collections - Artifact
Streetcar Advertising Poster for Heinz Apple Butter, "Fresh From the Orchard," circa 1920
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding a streetcar.
- Inventory of Heinz Company Product Labels, 1890-1896 - This inventory, compiled by the H.J. Heinz Company, contains an extensive collection of product labels for both the H.J. Heinz Company and its predecessor, F. & J. Heinz. Next to each label is a column for debit and for credit, allowing the company's bookkeepers to keep track of how many labels they had purchased.
- 1890-1896
- Collections - Artifact
Inventory of Heinz Company Product Labels, 1890-1896
This inventory, compiled by the H.J. Heinz Company, contains an extensive collection of product labels for both the H.J. Heinz Company and its predecessor, F. & J. Heinz. Next to each label is a column for debit and for credit, allowing the company's bookkeepers to keep track of how many labels they had purchased.
- Streetcar Advertising Poster for Heinz Apple Butter, circa 1920 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding in a streetcar.
- circa 1920
- Collections - Artifact
Streetcar Advertising Poster for Heinz Apple Butter, circa 1920
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding in a streetcar.
- Can Label, "H. J. Heinz Brand Apple Butter," circa 1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- circa 1910
- Collections - Artifact
Can Label, "H. J. Heinz Brand Apple Butter," circa 1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Advertising Layout Drawing for Heinz Products, 1920-1930 - The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.
- 1920-1930
- Collections - Artifact
Advertising Layout Drawing for Heinz Products, 1920-1930
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.