Streetcar Advertising Poster for Heinz Apple Butter, circa 1920
THF292837 / Streetcar Advertising Poster for Heinz Apple Butter, circa 1920
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Artifact Overview
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding in a streetcar.
Artifact Details
Artifact
Poster
Subject Date
circa 1920
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.421
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Colored ink
Technique
Chromolithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 9.75 in
Width: 19.75 in
Inscriptions
written on front:
One of the Heinz Fifty Seven / Apple / Butter / Wholesome - Appetizing / A real Delicacy.
written on back:
Merchants are authorized to / refund full purchase money / when any package bearing / our name fails to give entire / satisfaction. / H. J. Heinz Co.
Keywords |
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Related Content
SetHeinz Apples
- 14 Artifacts
Entrepreneur H.J. Heinz recognized that producing high-quality products began with growing the best ingredients. He managed every aspect of the process from seed selection to harvest to ensure that only the best ingredients became Heinz pickled foods, preserves, and condiments. This photograph, apple crates are loaded onto horse-drawn carts to be transported to the factory for processing.