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- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- 1920-1935
- Collections - Artifact
Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Scrapbook of Heinz Product Labels, 1900-1930 - While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.

- 1900-1930
- Collections - Artifact
Scrapbook of Heinz Product Labels, 1900-1930
While "57 Varieties" became the well-known slogan for the H.J. Heinz Company, it actually produced more than 60 different products. This scrapbook provides a glimpse of some labels for the products produced by Heinz in the early twentieth century.
- Can Label, "Holly Brand Yellow Cling Peach Halves," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Yellow Cling Peach Halves, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1920
- Collections - Artifact
Can Label, "Holly Brand Yellow Cling Peach Halves," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Yellow Cling Peach Halves, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Holly Brand Peaches," circa 1916 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Peaches, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1916
- Collections - Artifact
Can Label, "Holly Brand Peaches," circa 1916
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Peaches, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Holly Brand Sliced Yellow Cling Peaches," 1920-1940 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Sliced Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- 1920-1940
- Collections - Artifact
Can Label, "Holly Brand Sliced Yellow Cling Peaches," 1920-1940
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Sliced Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "Tri-Color Brand Peaches," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Tri-Color Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1940
- Collections - Artifact
Crate Label, "Tri-Color Brand Peaches," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Tri-Color Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Trumpet Brand Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Trumpet Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "Trumpet Brand Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Trumpet Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Del Monte Yellow Free Peaches," circa 1916 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- circa 1916
- Collections - Artifact
Can Label, "Del Monte Yellow Free Peaches," circa 1916
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Can Label, "Del Monte Yellow Cling Peaches," circa 1916 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- circa 1916
- Collections - Artifact
Can Label, "Del Monte Yellow Cling Peaches," circa 1916
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.