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- Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952 - This advertisement for Ethyl antiknock gasoline additive features historic vehicles from Browniekar, Auburn, and Dodge. The main image shows a 1914 Dodge touring car being used at a rally for women's suffrage. The automobile served as a mobile podium and billboard for American women who fought for the vote in the early 20th century.
- 1953
- Collections - Artifact
Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952
This advertisement for Ethyl antiknock gasoline additive features historic vehicles from Browniekar, Auburn, and Dodge. The main image shows a 1914 Dodge touring car being used at a rally for women's suffrage. The automobile served as a mobile podium and billboard for American women who fought for the vote in the early 20th century.
- 1955 Dodge V-8 Custom Royal Powerflite Transmission, November 1954 - Automakers routinely purchased samples of their competitors' vehicles to evaluate features and technologies. Ford Motor Company bought this 1955 Dodge Custom Royal in part to study its two-speed PowerFlite automatic transmission, introduced the previous model year. Chrysler brands replaced the PowerFlite with the three-speed TorqueFlite automatic transmission starting in the 1957 model year.
- November 10, 1954
- Collections - Artifact
1955 Dodge V-8 Custom Royal Powerflite Transmission, November 1954
Automakers routinely purchased samples of their competitors' vehicles to evaluate features and technologies. Ford Motor Company bought this 1955 Dodge Custom Royal in part to study its two-speed PowerFlite automatic transmission, introduced the previous model year. Chrysler brands replaced the PowerFlite with the three-speed TorqueFlite automatic transmission starting in the 1957 model year.
- Front Side View of Aftermath of Roll-over Accident in 1933 Dodge Coupe, circa 1945 - Automobiles are fast, powerful, and potentially dangerous. Damage to wrecked vehicles -- which was sometimes beyond repair -- became more commonplace as automotive speeds and the number of drivers on American roads rapidly increased in the 20th century. Eventually, manufacturers, governments, and drivers themselves were compelled to improve automotive safety.
- circa 1945
- Collections - Artifact
Front Side View of Aftermath of Roll-over Accident in 1933 Dodge Coupe, circa 1945
Automobiles are fast, powerful, and potentially dangerous. Damage to wrecked vehicles -- which was sometimes beyond repair -- became more commonplace as automotive speeds and the number of drivers on American roads rapidly increased in the 20th century. Eventually, manufacturers, governments, and drivers themselves were compelled to improve automotive safety.
- 1968 World Series Bumper Sticker, Ad Supplement to the Detroit News, "Join the Fun, Catch Dodge Fever" - The 1968 World Series pitted the American League champion Detroit Tigers against the National League's St. Louis Cardinals. It was the Cardinals' second consecutive trip to the World Series. Both teams brought stellar pitching to the games. Detroit's Mickey Lolich was named MVP, pitching three complete game victories as the Tigers defeated the Cardinals in seven games.
- October 01, 1968
- Collections - Artifact
1968 World Series Bumper Sticker, Ad Supplement to the Detroit News, "Join the Fun, Catch Dodge Fever"
The 1968 World Series pitted the American League champion Detroit Tigers against the National League's St. Louis Cardinals. It was the Cardinals' second consecutive trip to the World Series. Both teams brought stellar pitching to the games. Detroit's Mickey Lolich was named MVP, pitching three complete game victories as the Tigers defeated the Cardinals in seven games.
- Dodge Emblem for 1993-2003 Trucks - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1993-2003
- Collections - Artifact
Dodge Emblem for 1993-2003 Trucks
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- "1985 Chrysler Advertisement, "We Make the Most Advanced Family Wagon in America" - In this 1985 ad, Chrysler touted its minivans and their success in leading the industry to a new market segment. Introduced in 1983, Chrysler's minivans catered to baby boomers and their families. The minivan provided van-like space but with car-like drive and comfort. The front-wheel-drive vehicle could seat seven, and its sliding door and low floor provided easy step-in access.
- July 01, 1985
- Collections - Artifact
"1985 Chrysler Advertisement, "We Make the Most Advanced Family Wagon in America"
In this 1985 ad, Chrysler touted its minivans and their success in leading the industry to a new market segment. Introduced in 1983, Chrysler's minivans catered to baby boomers and their families. The minivan provided van-like space but with car-like drive and comfort. The front-wheel-drive vehicle could seat seven, and its sliding door and low floor provided easy step-in access.
- Camping Equipment Catalog, "Get Away from It All in Style, Comfort, Convenience," 1964 - A new generation of self-propelled recreational vehicles emerged out of the booming vacation market of the 1950s and 1960s. Building upon the popularity of the Volkswagen van camper, first introduced in the United States in 1956, automobile manufacturers worked with recreational equipment companies to produce their own versions of van campers by the early 1960s.
- 1964
- Collections - Artifact
Camping Equipment Catalog, "Get Away from It All in Style, Comfort, Convenience," 1964
A new generation of self-propelled recreational vehicles emerged out of the booming vacation market of the 1950s and 1960s. Building upon the popularity of the Volkswagen van camper, first introduced in the United States in 1956, automobile manufacturers worked with recreational equipment companies to produce their own versions of van campers by the early 1960s.
- "Switch to Dodge and Save Money!" Bank, circa 1935 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This 1930s bank may have reminded Dodge customers, or perhaps their children -- future customers -- about the brand's economy.
- circa 1935
- Collections - Artifact
"Switch to Dodge and Save Money!" Bank, circa 1935
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This 1930s bank may have reminded Dodge customers, or perhaps their children -- future customers -- about the brand's economy.
- Cheerios Breakfast Cereal Featuring Free Die-Cast Racing Car, 2001 - Stock car racing was the fastest-growing sport in the United States in the 1990s. NASCAR's success was reflected in this cereal box. Team sponsors long consisted mostly of companies associated with the automobile industry, or food and beverage makers whose products were sold at race tracks. By 2001, even breakfast cereals found potential customers in NASCAR's growing fan base.
- 2001
- Collections - Artifact
Cheerios Breakfast Cereal Featuring Free Die-Cast Racing Car, 2001
Stock car racing was the fastest-growing sport in the United States in the 1990s. NASCAR's success was reflected in this cereal box. Team sponsors long consisted mostly of companies associated with the automobile industry, or food and beverage makers whose products were sold at race tracks. By 2001, even breakfast cereals found potential customers in NASCAR's growing fan base.
- Lucky Lee Lott Tribute Shirt, 1990 - Stunt car driver "Lucky" Lee Lott and his Hell Drivers entertained audiences throughout the United States from 1935 to 1955. Lott crashed, jumped, flipped and demolished thousands of cars during his career. A fan made this t-shirt as a tribute to Lott's daredevil performances.
- 1990
- Collections - Artifact
Lucky Lee Lott Tribute Shirt, 1990
Stunt car driver "Lucky" Lee Lott and his Hell Drivers entertained audiences throughout the United States from 1935 to 1955. Lott crashed, jumped, flipped and demolished thousands of cars during his career. A fan made this t-shirt as a tribute to Lott's daredevil performances.